9X预售单八成来自豪华车换购，极氪汽车再“上攻”

Core Insights - Zeekr 9X has officially launched, filling a gap in the 500,000 RMB SUV market with four versions priced between 465,900 to 599,900 RMB, and promotional prices ranging from 455,900 to 589,900 RMB [2] - The introduction of Zeekr 9X complements the existing Zeekr 009 in the MPV segment, establishing a dual-flagship strategy for the brand in the 500,000 RMB market [2] - The competitive landscape for 500,000 RMB electric SUVs is intense, with brands like Li Auto, NIO, and Aito making significant inroads [3] Market Dynamics - The penetration of new energy vehicles (NEVs) has increased, with domestic brands gaining market share across various price segments, particularly in the 200,000-300,000 RMB, 300,000-500,000 RMB, and 500,000-700,000 RMB ranges, showing growth of 3-4 times compared to 2021 [2] - Consumer preferences are heavily influenced by price, and Zeekr 9X must compete not only with other NEVs but also with traditional fuel vehicles [3] Product Features - Zeekr 9X is built on the Haohan-S architecture, featuring a high-voltage 900V system and a three-motor megawatt hybrid electric drive, with a maximum power exceeding 1,400 horsepower [4] - The vehicle offers two intelligent driving assistance systems, H7 and H9, with the latter providing L3-level autonomous driving capabilities [4] - The design and sound insulation of Zeekr 9X are inspired by the Rolls-Royce Cullinan, aiming for a premium experience with advanced noise reduction technologies [3][4] Consumer Insights - 80% of pre-sale users for Zeekr 9X are from high-end luxury brand replacements, with 70% owning vehicles priced over 500,000 RMB [4] - The launch of Zeekr 9X is seen as a strategic move by Geely to leverage top resources and cutting-edge technology to meet flagship user demands [4]