Bei Jing Shang Bao·2025-09-30 13:08Group 1 - The core viewpoint of the article is that Ctrip is implementing measures to combat malicious hotel reviews to promote higher quality and sustainable development in the hotel industry [1] - Ctrip's Vice President highlighted the growing influence of online reviews and the emergence of "professional negative reviewers" who disrupt fair competition and affect the credibility of genuine user feedback [1] - Ctrip encourages hotels to proactively report suspicious behaviors, allowing them to refuse extortion attempts and ensuring that malicious reviews do not count towards the hotel's overall rating [1] Group 2 - Ctrip will fully upgrade its hotel review governance mechanism starting October 22, focusing on combating malicious reviews and extortion by professional negative reviewers [1] - The application of AI technology in identifying and defining malicious reviews involves analyzing hotel reports in conjunction with multidimensional data from the platform, including order characteristics and related complaint features [2] - The AI system is designed to learn and identify abnormal and potentially malicious behavior patterns from vast amounts of data, focusing on concentrated and high-frequency abnormal review patterns [2]