年零售额超6亿元！平顺太行电商小镇成为“数字经济明珠”

Core Insights - The establishment of the Taihang E-commerce Town Phase II project marks a significant milestone in the development of the e-commerce industry in Pingshun County, aiming to integrate resources and attract more e-commerce enterprises [5][6] - The project is expected to enhance the local economy by promoting agricultural products and cultural tourism through e-commerce platforms, with a target retail sales figure of 622 million yuan in 2024 [5][6] Group 1: E-commerce Training and Development - The Taihang E-commerce Town hosts various training courses, from basic online store operations to advanced live-streaming sales techniques, catering to local entrepreneurs [3] - A training incubation center has been established in collaboration with local vocational schools, aiming to cultivate a large pool of professional talent for the e-commerce industry [6] Group 2: Economic Impact and Growth - Since 2018, Pingshun County has successfully developed regional public brands such as "Pingshun Agricultural Valley" and "Da Hong Pao Pepper," leveraging e-commerce live streaming to market local agricultural products [5] - The county has nurtured over 600 micro e-commerce businesses and 800 e-commerce influencers, indicating a robust growth in the local e-commerce ecosystem [5] Group 3: Government and Corporate Collaboration - The local government has played a crucial role in supporting the e-commerce industry by introducing various data labeling, digital services, and brand live-streaming projects [6] - A collaborative model involving government support, corporate participation, and benefits for farmers has been established, creating a sustainable cycle for e-commerce development [6][7]