GEELY AUTO(HK:00175) Xin Lang Cai Jing·2025-09-30 13:42Core Insights - Zeekr has launched its flagship ultra-luxury SUV, the Zeekr 9X, in Shanghai, marking a new era for luxury flagship vehicles in China [1][3] - The vehicle is priced between 465,900 to 599,900 CNY, with a limited-time discount bringing the price down to 455,900 to 589,900 CNY, and has exceeded market expectations with over 10,000 pre-orders in just 13 minutes [3] - The CEO of Geely, Gan Jiayue, emphasized that the Zeekr 9X integrates top resources and cutting-edge technology, addressing the demand for flagship vehicles [3][6] Product Features - The Zeekr 9X is built on the world's first luxury hybrid dedicated architecture, featuring a high-voltage architecture that supports over 1,400 horsepower and 9-minute fast charging, with a pure electric range of 380 kilometers [3] - It includes advanced technologies such as a 48V active stabilizer and an AI digital chassis that can lift the vehicle by 80mm in 0.2 seconds, enhancing dynamic performance [3] - The vehicle boasts a high-strength steel structure capable of withstanding over 10 tons of pressure and has passed the industry's first four-direction collision test [3] Market Positioning - The target market for the Zeekr 9X includes 80% of pre-sale users coming from high-end brand upgrades, with 70% owning vehicles priced over 500,000 CNY [7] - The user demographic consists of seasoned luxury brand users, existing Zeekr customers, and users upgrading from traditional fuel vehicles from brands like BMW, Benz, and Audi [7] - Gan Jiayue stated that the brand aims to elevate product technology and value, representing the advancement of Chinese automotive brands on a global scale [7]