USC(SH:688403) Mei Ri Jing Ji Xin Wen·2025-09-30 13:52Core Viewpoint - DJI is facing intensified competition in the handheld imaging device market as smartphone manufacturers like OPPO are entering the space with new product lines aimed at competing with established brands like GoPro and DJI [1][5]. Group 1: Market Dynamics - The handheld smart imaging device market is projected to reach a size of 36.47 billion yuan in 2023, with an expected compound annual growth rate (CAGR) of approximately 12.9% from 2023 to 2027, potentially reaching 59.2 billion yuan by 2027 [3][4]. - The market is currently highly concentrated, with major players like Insta360, DJI, and GoPro holding a combined market share of 78.9% in 2024. Insta360's market share is expected to grow from 28.4% in 2023 to 35.6% in 2024, while GoPro's share is projected to decline from 38.2% to 30.1%, and DJI's share is expected to drop from 19.1% to 13.2% [4]. Group 2: Competitive Landscape - Smartphone manufacturers have inherent advantages in entering the handheld imaging device market due to their existing resources in lens selection, sensor technology, and imaging algorithms, as well as established customer bases and service networks [3][6]. - The entry of smartphone giants into the handheld imaging sector is seen as a strategic move to seek new growth avenues outside the saturated smartphone market, where growth has plateaued [5][6]. Group 3: Financial Performance - Insta360 has demonstrated significant growth, with revenue increasing from 850 million yuan in 2020 to 5.574 billion yuan in 2024, reflecting a CAGR of 60.02%. The company's gross margins for 2022, 2023, and 2024 are reported at 51.49%, 55.95%, and 52.20%, respectively [5]. - In contrast, smartphone manufacturers like Xiaomi have lower hardware profit margins, often below 5%, relying more on internet services for profitability. This highlights the attractiveness of the handheld imaging device market, which offers both scale and profit potential [5].