Hua Xia Shi Bao·2025-09-30 14:01Core Insights - The article highlights the exceptional performance of the Yuancheng-based retail company, Pang Donglai, which has achieved record sales amidst a struggling traditional supermarket industry [2][3] - The "Pang Reform" initiative, inspired by Pang Donglai's business model, is being adopted by various traditional supermarkets to enhance their operations and customer experience [4][5] Industry Performance - Traditional supermarkets are facing significant challenges due to the rise of e-commerce, with major players like Yonghui Supermarket and High Xin Retail reporting substantial losses [3][6] - In contrast, Pang Donglai's sales for the fiscal year 2025 reached 17.129 billion yuan, surpassing the previous year's total sales of nearly 17 billion yuan [3] Competitive Advantage - Pang Donglai's success is attributed to its deep-rooted market presence and a differentiated strategy that focuses on enhancing customer experience rather than competing directly with e-commerce [4][8] - The company has built a strong reputation over nearly three decades, which has contributed to its competitive edge in the local market [4] Adoption of Pang Reform - Several traditional supermarkets, including Bubu Gao and Wumart, have initiated the "Pang Reform" to improve their product offerings and customer service [5][6] - Bubu Gao reported a revenue increase of 24.45% and a net profit growth of 357.71% after implementing the Pang model [5] Challenges in Implementation - Despite some positive outcomes, the overall performance of supermarkets adopting the Pang model remains mixed, with many still struggling to achieve sustainable profitability [6][7] - The need for a balanced approach between employee welfare and business sustainability is emphasized, as excessive investment without profitability can lead to adverse outcomes [8]