9X预售单八成来自豪华车换购 极氪汽车再“上攻”

Core Viewpoint - Zeekr 9X has officially launched, filling a gap in the 500,000 RMB SUV market, with prices ranging from 465,900 to 599,900 RMB, and promotional prices from 455,900 to 589,900 RMB [3] Group 1: Market Context - The launch of Zeekr 9X comes amid increasing penetration of new energy vehicles (NEVs) in the market, with domestic brands and new car manufacturers aggressively entering the SUV segment [3] - Notable competitors in the 500,000 RMB SUV market include Li Auto L9, NIO ES8, Xpeng G9, and AITO M9, which have successfully penetrated the market traditionally dominated by luxury brands [3] - In the third quarter of last year, domestic brands saw significant increases in new car sales across various price segments, particularly in the 200,000-300,000 RMB, 300,000-500,000 RMB, and 500,000-700,000 RMB ranges, with growth rates of 3-4 times compared to 2021 [3] Group 2: Product Features - Zeekr 9X is positioned as a flagship SUV with a robust design, featuring 11 layers of PVB soundproof glass and dual active noise cancellation technology, achieving noise levels comparable to the Rolls-Royce Cullinan [4] - The vehicle is built on the Zeekr electric hybrid architecture, featuring a high-voltage 900V system and a three-motor megawatt hybrid electric drive, with a maximum power output exceeding 1,400 horsepower [5] - Zeekr 9X offers two intelligent driving assistance systems, H7 and H9, with the latter providing L3-level autonomous driving capabilities [5] Group 3: Market Strategy - Since its pre-sale, Zeekr 9X has attracted 80% of its pre-sale users from high-end luxury brand upgrades, with 70% of users owning luxury vehicles priced over 500,000 RMB [5] - The CEO of Geely Auto Group emphasized that Zeekr 9X embodies the group's top resources and cutting-edge technology, aimed at meeting flagship user demands [5]