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Ring founder 'backs the blue,' says AI is helping Amazon-owned doorbell unit fight crime
AmazonAmazon(US:AMZN) CNBCยท2025-09-30 14:28

Core Insights - Jamie Siminoff stepped down from leading Ring, the video doorbell company sold to Amazon for $839 million in 2018, but later returned to restore the company's original mission of making neighborhoods safer [1][2] Group 1: Leadership Changes - Siminoff initially left Ring but declined Amazon's offer to work elsewhere, stating he needed to be fully committed [1] - In April, Siminoff returned to Ring, replacing Liz Hamren, who had been hired by Amazon to succeed him [2] Group 2: Strategic Focus - Upon his return, Siminoff emphasized restoring Ring's original mission to enhance neighborhood safety [2] - The company is now leveraging advanced artificial intelligence technology to support its safety initiatives [2] Group 3: Product Innovations - At Amazon's annual hardware event, new Ring cameras were introduced, featuring a new AI-driven capability called Search Party, designed to help reunite lost dogs with their families [3] - Siminoff indicated that there may be additional applications for this AI technology in the future [3]