七天涨粉两百万 鸡排哥们带来“文旅增量”｜消费快评

Core Viewpoint - The rise of "Chicken Chop Brother" in Jingdezhen has significantly boosted local tourism and hospitality during the National Day holiday, showcasing the impact of viral social media phenomena on local economies [1][5][9] Group 1: Impact on Local Economy - The popularity of "Chicken Chop Brother" has led to a surge in visitors to Jingdezhen, with hotels and accommodations within a 2-kilometer radius experiencing price increases of 2-3 times during the holiday period [5] - The character's online presence has resulted in a rapid increase in followers, reaching 2.208 million on Douyin within just seven days, with individual posts garnering up to 820,000 likes [1] Group 2: Government Response - The local government has established a dedicated team to manage the influx of visitors and maintain order, indicating a proactive approach to capitalize on the viral trend [6] - Plans are in place for further discussions on how to support and guide tourists during the holiday, reflecting the government's commitment to harnessing this unexpected tourism boost [6][9] Group 3: Broader Implications for Tourism - The phenomenon illustrates that local figures, rather than just celebrities, can effectively promote regional tourism, suggesting a new avenue for local tourism marketing strategies [9] - The case of "Chicken Chop Brother" parallels other viral events, such as the "Goose Brother" in Chongqing, highlighting a trend where ordinary individuals can drive significant economic activity through social media engagement [8][9]