“电影+”新消费业态一年观察： 有力促进消费 推动经济增长

Core Points - The "Follow the Movie to Travel" initiative has successfully integrated film with tourism and culinary experiences, gaining widespread participation across various regions in China [2][3][4] - The initiative has seen significant engagement from over 20 provinces and special administrative regions, with activities expanding rapidly since its launch [3][4] - The collaboration between the film industry and tourism has led to increased visitor numbers and revenue for participating locations, demonstrating a successful model for cultural and economic synergy [19][22] Group 1: Event Launch and Participation - The national launch of the "Follow the Movie to Travel" initiative took place on July 30, 2024, in Hangzhou, marking the beginning of a series of events aimed at promoting film-related tourism [3][4] - The initiative has received positive responses from various provinces, including Hebei, Anhui, and Hunan, showcasing a collaborative effort between government, businesses, and tourists [2][3] - The "Follow the Movie to Taste Food" event is set to launch on January 20, 2025, further expanding the integration of film and culinary experiences [3] Group 2: Economic Impact and Visitor Engagement - The integration of film and tourism has led to a surge in visitor numbers, with locations like the Leling Film City attracting approximately 150,000 visitors during the Spring Festival, generating over 90 million yuan in tourism revenue [19] - Various regions have reported significant increases in tourism and related economic activities, such as a 40% increase in daily visitors at scenic spots in Shandong due to ticket promotions linked to films [19] - The "ticket root economy" has emerged as a popular model, allowing visitors to redeem movie tickets for discounts at various attractions, enhancing consumer engagement and driving sales [15][19] Group 3: Policy Support and Innovation - The initiative is supported by national policies aimed at promoting the integration of film and tourism, as outlined in the "14th Five-Year Plan for China's Film Development" [14][15] - Local governments and businesses are actively participating in the initiative, creating diverse promotional activities that combine film, tourism, and culinary experiences [14][15] - Innovative approaches, such as themed trains and special flights, have been introduced to enhance the travel experience and promote film-related tourism [8][17] Group 4: Cultural Exchange and Global Reach - The "Follow the Movie to Travel" initiative has also gained international attention, with promotional activities extending to events in countries like Germany and France, showcasing Chinese culture through film [21][22] - The initiative has attracted foreign tourists, with many expressing interest in visiting filming locations featured in popular Chinese films [21][22] - The collaboration between the film industry and tourism is expected to continue fostering cultural exchange and economic growth, benefiting both local communities and the broader industry [22]