“赶集”庆双节 上街区烟火气里涌动消费新活力

Core Viewpoint - The event "Happy Market for Double Festivals" in Zhengzhou's Shangjie District successfully stimulated consumer enthusiasm and showcased the area's economic vitality through diverse activities and participation from over a hundred businesses [1][3][12]. Group 1: Event Overview - The event was organized by multiple local government departments to promote consumption during the festive season [1][12]. - It featured eight functional areas including dining, retail, leisure, and cultural activities, effectively meeting diverse consumer needs [4][6]. Group 2: Consumer Engagement - The event attracted significant foot traffic, with many attendees expressing satisfaction and a desire for more frequent events [7][11]. - Interactive activities, such as traditional craft demonstrations and live cooking, enhanced the consumer experience and engagement [6][7]. Group 3: Economic Impact - Sales data indicated a substantial increase in business activity, with specific examples showing a fruit tea vendor selling over 500 cups, and a retail store exceeding 30,000 yuan in sales [9][12]. - The event not only boosted immediate sales but also encouraged ongoing consumer interest in local businesses [11][12]. Group 4: Future Initiatives - The local government plans to continue enhancing consumer offerings by focusing on night economy, commercial street improvements, and attracting new businesses [12].