Amazon Prime Video teams up with FanDuel for real-time betting updates during NBA games

Core Insights - Amazon and Flutter-owned FanDuel have expanded their partnership to enhance the betting experience for basketball fans on Prime Video, allowing users to track their wagers in real time [1][2][3] Group 1: Partnership Details - Bettors can link their FanDuel accounts to their Prime Video profiles to monitor their wagers, including tracking progress on parlays and checking wins and losses [2] - The new feature, named OddsView, will provide real-time updates on odds, lines, probabilities, moneylines, spreads, and game props for all NBA games on Amazon Prime Video [3] Group 2: Strategic Goals - This initiative is part of Amazon's strategy to enhance its sports offerings and attract more viewers through innovative features [4] - Jay Marine, head of Prime Video U.S. and global sports and advertising, emphasized the goal of creating a customized and storytelling-rich live sports experience [5] Group 3: Marketing and Promotion - Former LA Clipper Blake Griffin will serve as an analyst for NBA on Prime and will also act as an ambassador for FanDuel's NBA offerings, participating in various promotional campaigns [3]