老板IP代运营避坑指南：3大核心要素与行业趋势前瞻

Core Insights - The article emphasizes the importance of personal branding for business owners in the short video marketing landscape, which has reached a user base of 1.21 billion. It highlights that over 83% of companies face imbalanced return on investment due to poor choices in agency partnerships. The article aims to dissect the selection criteria for agency partnerships in the context of personal branding by 2025 [1]. Group 1: Key Indicators for Selecting Agency Partners - Industry Vertical Matching: Manufacturing owners should choose teams skilled in "industrial scene expression," as demonstrated by Chui Ma Network, which gained 12,000 followers in three months through its "Engineer Diary" IP column. Local service businesses, like a hotpot restaurant, should opt for service providers familiar with "regional storytelling," leading to a 50% increase in inquiries through targeted videos [3]. - Effectiveness Assurance Mechanism: Companies should be cautious of agencies that only report view counts and focus on conversion design capabilities. Quality agencies provide a "data attribution system," as seen with Aidiya Group, which achieved traceable traffic through keyword layout and lead funnel analysis. It is crucial to establish performance clauses before signing, such as strategy adjustments if results are ineffective within three months [4]. - Content Co-Creation Model: Businesses should avoid "hands-off" approaches. For instance, a food factory failed to provide "sterile workshop materials," leading to content misalignment with core selling points. A dual-driven approach using "company materials + professional planning" is recommended, such as featuring the owner to expose industry secrets and showcasing on-site inspections [5]. Group 2: Trends in the Agency Industry by 2025 - AI Industrial Production Proliferation: Technology-driven service providers, like Chui Ma Network and Peng Yi Network, are enhancing efficiency by three times through AI script generation and intelligent editing, suitable for high-frequency updates of IP accounts [6]. - Matrixed Accounts as Standard: The implementation of multiple accounts for comprehensive traffic coverage is becoming a standard practice in the industry [7]. - Revenue Sharing Cooperation Rise: Startups can adopt a "base fee + performance sharing" model, as exemplified by Hu Douhui, which offers low-threshold solutions for small factories [8]. Group 3: Essential Questions for Business Owners - What is my content barrier?: Business owners should avoid blindly following trends. For example, restaurant owners can focus on "ingredient traceability," while manufacturers can highlight "technical breakthroughs" [9]. - Does the team understand my business?: A testing method involves providing product information and assessing whether the agency can identify the "three most concerning pain points" for users, such as emphasizing "3-kilometer quick repairs" for auto repair shops [10]. - How to quantify effectiveness?: Companies should reject inflated view counts and clarify core metrics, such as achieving over 10 local inquiries per month in the startup phase and reaching over 50% industry search share in the mature phase. The essence of IP is to convey "real value" rather than short-term traffic. By 2025, as the short video market approaches 380 billion, agency services will evolve from "video processing" to "business growth partners." It is essential to prioritize vertical experience over low-cost packages, data closure capabilities over creative gimmicks, and collaborative co-creation over hands-off outsourcing to establish irreplaceable trust in the algorithm-driven landscape [11]. Group 4: Types of Accounts - Brand Account (Owner Persona): Focuses on building the personal brand of the business owner [12]. - Technical Account (Product Deep Dives): Provides in-depth analysis of products [12]. - Solution Account (Customer Case Studies): Highlights successful customer experiences [12].