Sou Hu Cai Jing·2025-09-30 16:29Group 1 - The article discusses the unexpected decline in consumption during the extended holiday period, which was expected to boost spending due to the overlap of National Day and Mid-Autumn Festival [3] - High-end liquor, particularly Moutai and Wuliangye, has seen a significant price drop, with Moutai falling to 1,740 yuan, down nearly 300 yuan from the beginning of the year, indicating a shift in consumer preferences [9][10] - The younger generation prefers lighter alcoholic beverages, such as fruit wine and pre-mixed cocktails, moving away from the traditional heavy drinking culture associated with high-end liquor [10][22] Group 2 - The market for premium products, such as hairy crabs, has also declined, with wholesale prices for four-ounce male crabs dropping to 60 yuan, half of last year's price, as consumers prioritize value over brand names [14][16] - Wedding expenditures have decreased, with costs rising from 2,100 yuan to 3,500 yuan per table, leading many young couples to reconsider their wedding plans to save money [20][28] - The shift in consumer behavior reflects a broader trend towards valuing personal experience and comfort over social status and ostentation, with dining and wedding experiences becoming more affordable and accessible [24][26] Group 3 - Basic consumer goods prices, such as pork, eggs, and milk, have remained stable, with pork priced at 27.8 yuan per kilogram, indicating a healthy market despite the holiday season [30][32] - The stability in prices is attributed to sufficient supply and improved logistics, along with a more rational consumer mindset that reduces the need for bulk purchasing [32][34] - The tourism sector has also seen improvements in pricing transparency and regulation, leading to a more enjoyable consumer experience without the fear of being overcharged [34][36]