Apple destroyed shareholder value with this move. It's been a hidden drag on the stock.

Core Insights - Apple's pricing power has diminished as its innovation has slowed, leading to a negative impact on investor sentiment [1] - The company's stock performance has been affected, with a notable decline in market capitalization [1] Financial Performance - Recent financial reports indicate a decrease in revenue growth, with a year-over-year decline of 5% in the last quarter [1] - The gross margin has also contracted, reflecting increased competition and pricing pressures in the market [1] Market Position - Apple faces intensified competition from rivals, which has contributed to its reduced pricing power [1] - The company's market share in key segments, such as smartphones and tablets, has been challenged by emerging brands [1] Innovation and Product Development - There has been a noticeable slowdown in product innovation, which is critical for maintaining consumer interest and pricing power [1] - The introduction of new products has not met market expectations, leading to concerns about the company's future growth trajectory [1]