OpenAI's ChatGPT now lets users buy from Etsy, Shopify in push for chatbot shopping

Core Insights - OpenAI is transforming ChatGPT into a virtual merchant to facilitate direct purchases from Etsy and Shopify, aiming to generate new revenue streams in online commerce [3][4] - The initiative positions OpenAI to compete with major players like Amazon and Google for digital shopping fees, as the company seeks profitability after relying on investor funding [4] - OpenAI is collaborating with Stripe to establish technical standards for an "Instant Checkout" system that will streamline the purchasing process [4] Company Developments - ChatGPT users can now interact with the chatbot to buy products directly from Etsy sellers, with plans to extend this capability to Shopify sellers soon [3] - OpenAI emphasizes that ChatGPT will not prioritize specific items in its product results, ensuring a fair ranking process for merchants [5] - The ranking of merchants selling the same product will consider factors such as availability, price, quality, and whether Instant Checkout is enabled, enhancing user experience [6]