As Nio Launches Its ES8 SUV, Should You Buy, Sell, or Hold NIO Stock?

Core Insights - Nio has launched its third-generation ES8 SUV, showcasing its progress in the smart electric vehicle market with a focus on innovation and luxury [1][2][3] Company Overview - Nio is headquartered in Shanghai, China, and specializes in designing, developing, manufacturing, and selling electric SUVs and sedans globally. The company has a market capitalization of approximately $14.7 billion and offers various services including charging, battery swapping, and auto financing [4] Stock Performance - NIO stock has seen a dynamic journey, with a 10% increase over the past 52 weeks, a 64% rise year-to-date, and a remarkable 107% rally in the last three months [5] - Currently, NIO stock trades at 1.73 times forward sales, which is higher than the industry average but remains at a discount compared to its five-year average multiple, indicating a balance between growth potential and historical benchmarks [6] Financial Performance - In Q2 2025, Nio reported total revenues of $2.65 billion, reflecting a 9% year-over-year growth, although it fell short of analyst expectations of $2.77 billion. Vehicle deliveries reached 72,056, marking a 26% increase from the previous year [7][8]