小红书开始到处“抢食”了

Core Insights - A new trend of "Ask Me Anything" (AMA) is gaining popularity on Xiaohongshu, with many AI experts and entrepreneurs engaging with users through this format [2][5][9] - The trend began in September during the school season, positioning Xiaohongshu as a hub for discussions on cutting-edge AI technology [4][11] - The platform has seen a significant increase in AMA-related content, with a 100% month-on-month growth in posts and over 120 million views on related topics [9][13] Group 1: Trend Development - Influential figures in the AI field, including founders and researchers, have joined Xiaohongshu, actively participating in AMAs and engaging with users [5][6][20] - The AMA trend has evolved from a niche discussion among experts to a broader engagement involving various participants, including students and industry professionals [21][30] - Xiaohongshu's ability to capture and leverage trends has positioned it ahead of other platforms, enhancing its community engagement [10][39] Group 2: Community Engagement - The AMA format allows for a more casual and interactive dialogue compared to traditional platforms like Zhihu, making it accessible for non-experts [30][31] - The community's response has been positive, with users enjoying the informal and engaging nature of the discussions, leading to increased participation [32][36] - Xiaohongshu's strategy of focusing on high-profile AI figures has successfully driven engagement and discussion across the platform [35][39] Group 3: Competitive Landscape - Xiaohongshu's expansion into the AI discussion space is seen as a direct challenge to platforms like Bilibili and Zhihu, which have traditionally dominated these topics [27][40] - The platform's diverse content strategy, which includes various interest areas, has attracted a younger audience and increased its relevance in the tech community [11][26] - The AMA trend reflects Xiaohongshu's capability to break community boundaries and adapt to emerging consumer interests [39][40]