Core Insights - Shein's products are arriving in Argentina at competitive costs, facilitated by large cargo ships connecting Asia and America, and are now available in physical stores in Buenos Aires, creating a unique "offline Shein" shopping experience [1] Group 1: Offline Shopping Experience - Physical stores in the Once commercial area display clothing and popular items identical to those on the Shein platform, allowing customers to see, touch, and try products, which enhances the shopping experience [3] - Some products are priced up to 50% cheaper than online prices, with stores providing QR codes for price comparison, making the shopping experience more appealing [3] - Popular items such as character-themed water bottles and LED mirrors are competitively priced, attracting customers who search for "Shein en Once" to find deals [4] Group 2: Logistics and Business Model Innovation - Shein's delivery in Argentina is managed by Mail Americas, which has replaced the national postal service for door-to-door delivery, utilizing a DDP (Delivered Duty Paid) model that simplifies the shipping process for consumers [5] - This new business model is transforming local shopping habits by combining the convenience of online shopping with the tangible experience of physical stores, promoting Chinese goods in the Argentine market [5]
中国快消品从线上登陆阿根廷实体店!小商品商圈现购物热潮
Sou Hu Cai Jing·2025-09-30 23:31