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AI in Sports Serving Up New Tennis Technology For the Masses
Sony GroupSony Group(US:SONY) Forbesยท2025-09-30 23:53

Core Insights - The integration of technology and AI in sports is enhancing performance and providing athletes with tools to improve their game, exemplified by Carlos Alcaraz's use of a high-tech patch for hydration tracking [2][3] - The AI sports market is projected to reach nearly $30 billion by 2032, indicating significant growth potential in this sector [3] Company Overview - SportAI is a B2B company offering AI-powered real-time analysis for players and fans, focusing on hidden metrics and movements that are not easily observable [4][7] - The company aims to democratize access to high-quality technique and tactical analysis, making it available to a broader audience beyond elite athletes [7][10] Technology and Applications - SportAI utilizes computer vision to provide automated highlights and performance data, which can be accessed via mobile devices, making it scalable for various users [8][10] - The technology can analyze biomechanics, energy transfer, and swing dynamics, offering detailed insights that can help players improve their performance [9][10] Market Potential and Partnerships - SportAI is collaborating with leading academies, federations, and racket manufacturers, creating opportunities for revenue through equipment recommendations based on player data [8][10] - The company secured $1.8 million in investment last year, indicating investor interest and confidence in the growth of sports technology [10]