黑马“争座位”，国庆档的宣发逻辑换了？

Group 1 - The core viewpoint of the article highlights the emergence of potential "dark horse" films during this year's National Day holiday, driven by factors such as film quality, market dynamics, and changes in promotional strategies [1][2][3][5][6][8][16] Group 2 - The first reason for the concentration of potential dark horses is the unexpected quality of the films, with audiences becoming more discerning and valuing genuine word-of-mouth over big IPs or productions [3][5] - The second reason is the reduced monopolistic effect of top films in this year's National Day period, allowing more opportunities for mid-tier films to gain traction [5][6] - The third reason involves a significant adjustment in promotional strategies, moving away from an over-reliance on short video marketing to a more balanced approach that emphasizes both traditional and innovative promotional methods [6][7][8][9] Group 3 - The article emphasizes the importance of maintaining regular promotional activities to ensure films gain visibility, which is crucial for both large and potential dark horse films [9][11] - It also discusses the role of short video marketing, which remains a key channel for reaching younger audiences, but highlights a shift in strategy towards more differentiated content [11][13] - The most significant change in promotional strategy this year is the increased focus on word-of-mouth marketing, with early screenings and audience interactions becoming critical for a film's success [13][15][16]