国庆中秋假期各地文旅花样“上新” 多样“玩法”激活假日经济

Core Viewpoint - The article highlights the surge in cultural tourism activities across China during the National Day and Mid-Autumn Festival holidays, showcasing various events and promotions aimed at enhancing visitor experiences and boosting consumption in the tourism sector [1][9]. Group 1: Cultural Tourism Activities - Various regions in China are launching new cultural tourism activities, including non-heritage exhibitions and folk experiences, to provide immersive cultural experiences for tourists [1]. - In Shanghai, the second Shanghai International Light Festival features a theme of "Digital Youth," transforming local landmarks into vibrant showcases, including a large art installation made from a 120-ton crane [3]. - Jiangxi Province initiated the "Gantao Yundong Le GO Jiangxi" autumn carnival, offering over 1,100 cultural tourism activities and discounts at key scenic spots [7]. Group 2: Consumer Promotions - During the holiday season, Jiangsu's Nanjing and Suzhou are hosting various folk performances and exhibitions, enhancing local cultural engagement [5]. - Zhejiang Province plans to distribute 47.75 million yuan in cultural tourism consumption vouchers during the autumn season, while Dalian is offering 15 million yuan in consumer vouchers [9]. - The high demand for cultural tourism is expected to trigger a new wave of consumer spending, with hotel and flight bookings experiencing a significant increase [9][11]. Group 3: Booking Trends - Recent data indicates a continued increase in travel product bookings for the holiday period, with hotel and flight reservations reaching new peaks compared to last year [11]. - In first-tier cities, Beijing leads in hotel booking rates, surpassing Shenzhen and Shanghai by 6 percentage points, while coastal cities show strong booking trends in second and third-tier cities [13]. - The trend of "拼假" (combining vacation days) has led to a 26% increase in travel product bookings from September 26 to September 28 compared to the same period last year [13]. Group 4: Transportation Services - The booking volume for transportation services, including flights and trains, has seen a notable increase of approximately 4.2% compared to last year, with high-speed rail and combined travel options showing a 7% growth [14]. - Multi-destination travel products, such as long-distance tours and car rentals, have experienced significant booking increases of 53% and 93%, respectively, compared to the previous year [14].