12天超长「拼好假」，黄金周的钱都进了谁的口袋？

Group 1 - The core viewpoint of the article highlights the significant growth in tourism and travel-related activities during the extended National Day holiday in 2025, with expectations for record-breaking travel indicators [11] - The total revenue from tourism during the National Day holiday is projected to increase, with a notable rise in the number of tourists and per capita spending [2][11] - The railway is expected to transport approximately 219 million passengers during the holiday, reflecting a 7.5% increase compared to the previous year, while civil aviation is set to operate 139,000 flights, with a daily increase of 5.7% [11] Group 2 - The stock performance of tourism-related companies has shown a divergent trend since September, with Ctrip leading in both market capitalization and net profit among major players [12] - The overall profitability of the tourism industry is concentrated in leading companies like Ctrip, China Duty Free, and Huazhu, while many smaller hotels and travel agencies are struggling with low profits or losses [12][13] - The OTA (Online Travel Agency) sector is experiencing a competitive landscape, with Ctrip maintaining a dominant position in user engagement and market share, despite the presence of multiple players [13] Group 3 - The OTA industry in China is witnessing a steady increase in market size, with significant year-on-year growth rates [6] - The penetration rate of OTAs in China is higher than the global average, indicating a robust market presence [7][9] - Recent strategies from major platforms like JD.com and Douyin aim to reduce commission fees for merchants, potentially reshaping the competitive dynamics within the OTA sector [13]