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2025年中国企业级AI Agent应用实践研究报告
Sou Hu Cai Jing·2025-10-01 04:17

Core Insights - The report analyzes the enterprise-level AI Agent market in China, projecting a market size of approximately 23.2 billion yuan by 2025, with a compound annual growth rate (CAGR) of 120% from 2023 to 2027 [1][4] - The AI large model application market is expected to reach 32.8 billion yuan by 2025, with a CAGR of 131% during the same period [1][4] - The current application landscape shows a "leading head and hesitant middle and small enterprises" characteristic, with 70% of leading enterprises willing to pay for customized solutions, focusing on intelligent customer service and supply chain optimization [1][4] - The penetration rates for intelligent customer service exceed 70%, while data analysis stands at 60%, with vertical fields like government and finance accelerating their expansion [1][4] Definition and Background - AI large models are defined as deep learning models with over 100 million parameters, categorized into general and vertical models, single-modal and multi-modal models, and open-source and closed-source models [6][8] - AI Agents are systems with environmental perception, autonomous decision-making, and action execution capabilities, characterized by four key dimensions: perception, planning, action, and memory [8][12] Application Status of AI Agents - The enterprise-level AI Agent market is projected to reach approximately 23.2 billion yuan by 2025, with a significant divide in procurement between leading enterprises and small to medium-sized enterprises [4][39] - The application of AI Agents is transitioning from "popular" to "integrated" levels, with leading enterprises exploring advanced applications while many others remain at the initial stages [39] Trends and Outlook - The report highlights a shift towards AI as a new productivity tool, moving from "AI assisting humans" to "AI autonomously serving" [5] - Over 60% of central enterprises are building a "large model + Agent" dual-engine system, indicating a strong trend towards integration [5] - The emergence of new product trends in AI Agents includes coding intelligent agents, CUA, and multi-modal interactive agents [5] Investment Landscape - In 2024, AI investment in the U.S. is expected to reach 109 billion USD, focusing on foundational technology breakthroughs, while China's AI investment is projected at 14.6 billion USD, with a 14% year-on-year decline [22][23] - Despite the overall decline, investment is increasingly concentrated on leading companies in the sector, with Beijing maintaining its position as a core hub for AI innovation in China [22][23] Policy Support - The Chinese government has announced plans to deepen the "Artificial Intelligence +" initiative, aiming for widespread integration of AI across six key sectors by 2027, with a target application penetration rate exceeding 70% [25][26]