Shake Shack Battles Rising Beef Costs With Clever Price Moves

Shake Shack Inc. (NYSE: SHAK) is proactively managing escalating beef costs through a strategic blend of modest menu price adjustments and robust sales performance. According to an analysis from Truist, a mid-August menu price increase of approximately 2% was observed. This move, characterized as a pull-forward from a planned October increase, was designed to mitigate the sharp 35.4% year-over-year surge in beef prices during the third quarter, the most significant jump since 2021. The pricing strategy wa ...