贾雅楠推动吕梁土特产“触电”出圈

Core Insights - The company, Shanxi Fenduxiang E-commerce, is collaborating with Alibaba to enhance the sales of high-quality agricultural products from Luliang through e-commerce platforms [2][3] Group 1: Company Overview - Shanxi Fenduxiang Agricultural Development Co., Ltd. is an integrated agricultural enterprise involved in seed breeding, large-scale planting, processing, and sales [2] - The e-commerce division focuses on leveraging the internet to expand the market reach of Luliang's agricultural products [2] Group 2: E-commerce Strategy - The company targets the "out of village into city" demand for agricultural products by diversifying sales channels, including traditional and live-streaming e-commerce [2][3] - It collaborates with major e-commerce platforms such as Taobao, JD.com, Pinduoduo, and Douyin to cater to varying consumer preferences across different regions [2] Group 3: Marketing and Branding - The company emphasizes storytelling in marketing to highlight the unique attributes of local products like Luliang small grains and Fenyang millet, aiming to build a strong brand presence [3] - A multi-dimensional sales matrix is constructed to enhance customer purchasing power and avoid low-price competition [3] Group 4: Logistics and Operations - An automated logistics system has been established to ensure seamless integration between e-commerce backend and shipping processes, reducing errors in delivery [3] - The company collaborates with multiple logistics providers to adapt to different shipping needs, ensuring quick and safe delivery of agricultural products [3] Group 5: Future Outlook - The company aims to continue optimizing its operational model and seeks partnerships to explore new pathways for high-quality agricultural development [4] - The mission is to promote Luliang's local specialties nationwide, enhancing farmers' income and expanding their sales channels [4]