13分钟大定破万、击穿超豪华市场壁垒，为何是极氪9X做到了？

Core Insights - The launch of the Zeekr 9X marks a significant shift in the Chinese luxury automotive market, transitioning from a focus on scale to value, and aims to redefine the standards of the ultra-luxury SUV segment [1][3][10] Product Launch and Market Reception - The Zeekr 9X, priced around 500,000 RMB, received overwhelming market interest, achieving over 10,000 pre-orders within 13 minutes of its launch [1] - The vehicle is positioned as a "blockbuster" in the ultra-luxury market, indicating strong consumer demand and market potential [1] Technological Advancements - The Zeekr 9X features a unique 900V high-voltage hybrid architecture and a self-developed tri-motor system, delivering over 1,400 horsepower, equivalent to three traditional V12 engines, with a 0-100 km/h acceleration time of around 3 seconds, making it the fastest hybrid SUV globally [5][9] - It incorporates a 70 kWh battery that offers a pure electric range of up to 380 km, with a total range exceeding 1,000 km, addressing the dual needs of luxury users for electric experience and anxiety-free long-distance travel [7][9] User Experience and Safety Features - The vehicle redefines luxury user experience by ensuring consistent performance across various driving conditions, with minimal performance loss even in low battery states [7] - Advanced safety features include a digital chassis with a 48V active stabilizer and a robust body structure, enhancing handling and safety during high-speed maneuvers [5][9] Market Positioning and Brand Strategy - The Zeekr brand aims to establish itself as a benchmark in the high-end market, reflecting a broader trend of Chinese brands moving up the value chain in the global automotive industry [3][10] - The Zeekr 9X, alongside the Zeekr 009, forms a dual flagship strategy that enhances the brand's luxury positioning and showcases China's ability to compete in the high-end automotive sector [10][12] Industry Impact and Future Outlook - The success of the Zeekr 9X is seen as a milestone for the Chinese automotive industry, indicating a shift from scale expansion to technology-driven growth [13] - With over 500,000 units delivered and an average price of 300,000 RMB, Zeekr has established itself in the luxury market, demonstrating the potential for Chinese brands to disrupt traditional luxury automotive value systems [13]