类型多元、票价亲民 2025国庆档首日票房达2.42亿

Core Insights - The National Day film market this year features a diverse range of genres, including historical war, fantasy action, comedy, animation, and crime drama, catering to various audience demographics [5] - The average ticket price on the first day of the National Day holiday was 38.7 yuan, a decrease from 41 yuan in the same period last year, indicating a lower viewing threshold [6] Box Office Performance - "Assassination Novelist 2" achieved a box office of 100 million yuan in just 2 days, with a first-day revenue of 48.12 million yuan [4] - "731" grossed 466.96 million yuan, with a first-day revenue of 48.12 million yuan [4] - "Life of Stray" earned 26.03 million yuan in its first two days [4] - "The First Part of the Starry Sky of the Three Kingdoms" had a first-day revenue of 18.12 million yuan [4] - "Wind Forest Fire Mountain" and "Pig Pig Hero: The Reversal of an Old Pig" both had first-day revenues of 15.45 million yuan and 10.93 million yuan, respectively [4] - "Proof of Bi Zhengming" earned 7.68 million yuan on its first day [4] - "Stray Mountain Little Monster" and "Chasing Shadows" had box office earnings of 159.63 million yuan and 78.63 million yuan, respectively, over their respective runs [4] Audience Preferences - Four-tier cities have shown a significant increase in box office share compared to the same period last year [5] - First and second-tier city audiences preferred "The First Part of the Starry Sky of the Three Kingdoms" and "Proof of Bi Zhengming," while audiences in Northeast China favored the comedy "Life of Stray" [5] - Audiences in South China showed a preference for "Wind Forest Fire Mountain" [5] - Films like "Volunteer Army" and "731" attracted higher group viewing rates, making them more appealing for collective watching [5] - "Assassination Novelist 2" stood out for its special effects, with 2,559 IMAX screenings, accounting for over 53% of total IMAX showings [5]