【提示】2025上海服务消费“+”年华暨上海国际马文化周开幕

Core Points - The "2025 Shanghai Service Consumption + Year" and the "Shanghai International Horse Culture Week" have officially launched, focusing on the integration of service consumption, sports, and cultural tourism [3][10] - The event aims to activate urban consumption vitality through over 20 themed experiences across commercial, culinary, and cultural sectors, running until the end of October [3][10] Group 1: Event Overview - The event commenced on September 30 at the Shanghai Jiushi International Equestrian Center, combining two major IPs to create a fusion consumption scenario [3][4] - The opening ceremony featured the International Equestrian Federation's China Tour, highlighting the aesthetic and ceremonial aspects of equestrian sports [4][10] Group 2: Activities and Promotions - During the National Day holiday, five major equestrian events will be held, including the International Equestrian Federation's China Tour and the China Urban Polo Open [7][39] - A themed market will be set up at the Jiushi International Equestrian Center, offering a variety of experiences that blend sports, food, fashion, and culture, along with consumer subsidies [8][10] Group 3: Thematic Activities - The "2025 Shanghai Service Consumption + Year" includes three main themes: commercial consumption, culinary experiences, and cultural tourism [12][23] - Specific activities include the "2025 Yuyuan International Food Festival" and the "11th Donghu Food Festival," showcasing diverse culinary offerings [24][26] Group 4: Cultural and Sports Integration - The Shanghai International Horse Culture Week will feature five major equestrian competitions and a cross-industry dialogue on horse culture [39][41] - The event represents a significant exploration of integrating service consumption with the sports industry, contributing to Shanghai's status as an international consumption center [10][11]