Core Viewpoint - The company is making a strategic investment in the fresh beer market by acquiring a 51% stake in the target company, which will enhance its product offerings and market presence in the beverage industry [1][2]. Group 1: Investment Details - The company plans to invest RMB 285.6 million to subscribe for new registered capital of RMB 6.9017 million in the target company, representing 51% of its expanded registered capital [1]. - The company will also acquire a 2% stake in the target company from Mr. Zhao Jie for RMB 11.2 million [1]. - Following the investment and share transfer, the target company will become a non-wholly owned subsidiary of the company, and its financial performance will be consolidated into the company's financial results [1]. Group 2: Market Opportunity - The fresh beer market in China is in its early development stage but shows significant potential due to consumer demand for high-quality and diverse products [2]. - Fresh beer products offer more original flavor compounds compared to traditional beer, aligning with consumer preferences for quality and taste [2]. - The industry is transitioning from quantity growth to quality growth, indicating a long-term growth potential for fresh beer products [2]. Group 3: Target Company's Strengths - The target company has established a competitive advantage in product offerings, business model, operational systems, and supply chain, with around 1,200 stores across 28 provinces in China as of August 31, 2025 [3]. - The product range includes classic fresh beer and innovative variants like fruit beer and tea beer, catering to diverse consumer needs at affordable prices [3]. - The target company employs a franchise model for expansion, which allows for standardized and high-quality growth with low initial investment [3]. Group 4: Synergies and Collaboration - Both the company and the target company share a commitment to the "high quality and affordable" value proposition, enhancing their operational synergy [4]. - The company can leverage its strong supply chain to improve the target company's product quality and cost efficiency [4]. - Joint marketing efforts and standardized operational management will support the target company's sustainable growth and network expansion [4].
蜜雪集团(02097)拟投资一间现打鲜啤产品公司 把握现打鲜啤行业发展机遇