Meta greenlights Facebook, Instagram ads based on your AI chats

Core Insights - Meta is integrating generative AI into its advertising strategy, allowing ads to be shown based on user interactions with its digital assistant and related products [1][2] - The updated recommendation system will be implemented on December 16, with user notifications starting on October 7 [2] - Meta's AI initiatives are expected to drive significant expense growth, with projections indicating a year-over-year expense growth rate above 2025 levels by 2026 [3] Group 1 - Meta has conducted a major hiring and spending initiative in AI, aiming to enhance its core online advertising business [2][3] - The Meta AI digital assistant is now available across multiple platforms, including Facebook, Instagram, WhatsApp, and Messenger, and has over 1 billion active monthly users [3][4] - Users can interact with Meta AI similarly to OpenAI's ChatGPT, requesting directions or generating images based on prompts [4] Group 2 - Mark Zuckerberg indicated that there will be future opportunities for paid recommendations or subscription services for enhanced AI features [5] - Meta's privacy and data policy manager noted that users already expect the integration of generative AI with ad targeting and content recommendations [5]