21现场|至境L7价格外方不同意,上汽通用总经理拍板决定
2 1 Shi Ji Jing Ji Bao Dao·2025-10-01 13:30
Core Insights - The official retail price of the first new car L7 from SAIC-GM's high-end new energy brand Zhijing is set between 173,900 yuan and 219,900 yuan [1] - There was significant disagreement from foreign partners regarding the pricing just hours before the launch event, but the decision was ultimately made by SAIC-GM's general manager, Lu Xiao, to present a more attractive price to consumers [1] Pricing Strategy - The pricing discussion occurred only four hours prior to the launch, indicating a last-minute decision-making process [1] - The intention behind the pricing strategy is to appeal to consumers with a more sincere price point despite external disagreements [1]