Amazon launches 'price-conscious' grocery brand with most products under $5

Core Insights - Amazon has launched a new private-label grocery brand called Amazon Grocery, targeting price-conscious consumers with over 1,000 items priced mostly under $5 [1][2] - The new brand consolidates Amazon's existing Happy Belly and Amazon Fresh brands under one label, offering a wide range of grocery items including dairy, fresh produce, meat, seafood, snacks, and baking essentials [1] Summary by Categories - Product Offering - Amazon Grocery includes more than 1,000 quality grocery items across various categories, ensuring no compromise on quality or taste [2] - The product range covers fresh food items, snacks, and pantry essentials, all at low, competitive prices [2] - Target Market - The brand is specifically aimed at price-conscious shoppers, reflecting current consumer trends towards budget-friendly grocery options [2]