Oracle(US:ORCL) Sou Hu Cai Jing·2025-10-01 13:50Core Insights - The article discusses the rise and fall of Oracle in the Chinese market, highlighting the company's initial dominance and subsequent decline due to its arrogant approach towards local employees and customers [1][17]. Company History - Oracle entered the Chinese market in 1989 and gained significant market share by 1998, reaching over 90% due to the lack of local competition in database technology [7][16]. - The company was founded in 1977 by Larry Ellison and partners, focusing on relational database technology, and quickly grew to become a major player in enterprise software [5][7]. Market Dynamics - Oracle's dominance lasted for 21 years, but its refusal to train local employees and its poor customer service led to dissatisfaction among Chinese companies [9][12]. - The emergence of local competitors like Alibaba's OceanBase and other domestic database solutions began to erode Oracle's market share, which fell from 90% to below 20% by 2019 [16][19]. Strategic Missteps - Ellison's public statements about not training Chinese engineers and his dismissive attitude towards the local market contributed to Oracle's decline [9][19]. - The company's high fees and poor service led to significant backlash from major clients like China Unicom and China Mobile, who felt exploited [12][16]. Conclusion - Oracle's exit from China in 2019 marked the end of an era of foreign dominance in the database market, with local companies now leading the way [17][19]. - The article emphasizes the importance of respecting local markets and adapting to their needs, as demonstrated by the success of domestic technology firms [17][19].