Nike stock rises as earnings, sales top forecasts, company expects $1.5 billion tariff headwind
NIKENIKE(US:NKE) Yahoo Finance·2025-09-29 16:55

Core Insights - Nike reported fiscal first quarter results that exceeded expectations, driven by a turnaround strategy under CEO Elliott Hill and the impact of President Trump's tariffs [1][2] Financial Performance - Adjusted earnings per share were $0.49, surpassing Wall Street estimates of $0.28 [2] - Revenue increased by 1% year-over-year to $11.7 billion, exceeding the expected $11.02 billion; however, revenue fell 1% when adjusted for currency impacts [2] - Nike Direct revenue decreased by 4% to $4.5 billion, better than the expected drop of 8.3% [3] - Wholesale revenue rose by 7% to $6.8 billion, against an expected decline of 8% [3] - Nike brand sales grew by 2% to $11.4 billion, contrary to analysts' expectations of a 5% decline [4] - Converse sales fell by 27% to $366 million, significantly worse than the expected 9% decline [4] Margin Analysis - Gross margins decreased by 320 basis points to 42.2%, better than the expected 41.7% [5] - The decrease in gross margins was attributed to lower average selling prices, higher discounts, and increased tariffs [5] - The company anticipates a $1.5 billion impact from tariffs, an increase from the previous estimate of $1 billion [5] - Tariffs on countries like Vietnam, Cambodia, and Indonesia have risen to 46%, 19%, and 19%, respectively [5] Future Outlook - Nike expects tariffs to impact gross margins by 120 basis points for fiscal year 2026, up from a previous estimate of 75 basis points [6] - The company is taking actions to address near-term margin pressures, although it will take time to see improvements [6]