MERGE Growth Trajectory Accelerates with Appointment of Former Meta Content Leader Cait Vlastakis Smith to Head Creative Strategy

Core Insights - MERGE has appointed Cait Vlastakis Smith as Executive Vice President of Creative Strategy, aiming to enhance its creative and content capabilities across various mediums in the age of AI [2][3] - Cait brings extensive experience from Meta, where she led content and UX teams, and has a strong background in data-driven content strategy and experience design [2][4] - The appointment is part of a broader strategy to integrate technology and creativity, enhancing personalized consumer experiences at scale [3][6] Company Overview - MERGE is a marketing and technology agency focused on the intersection of health and wellness, leveraging human insight, creativity, and AI to create personalized experiences [7][8] - The agency has over 750 specialists across multiple cities in the U.S. and partners with leading brands such as Abbott, GE Healthcare, and American Express [8] Leadership Changes - Cait's appointment follows several other executive announcements at MERGE this year, including the hiring of Heidi West as Chief Revenue Officer and John Bracey as Chief Data and Performance Officer [6][11] - These strategic hires are aimed at strengthening MERGE's mission of integrated growth and innovation [11]