Core Insights - The article discusses the emergence of local sports events in China, particularly focusing on the "Xiangchao" league in Yongzhou, which has become a model for integrating sports, tourism, and local economy through community engagement and cultural branding [1][8]. Group 1: Sports IP Development - The "Yongzhou model" exemplifies how a four-tier city can leverage sports events to create a lasting economic impact by transforming fleeting attention into sustainable growth through cultural and emotional connections [3][8]. - Yongzhou's sports infrastructure, particularly the renovation of its aging sports stadium, has been pivotal in reviving local sports culture and enhancing community participation [4][6]. - The successful launch of the "Yongchongfeng" IP, which embodies local cultural elements, has resonated with the community, fostering a sense of pride and identity among residents [6][7]. Group 2: Government and Enterprise Collaboration - The collaboration between government and enterprises in Yongzhou has established a clear division of responsibilities and shared value, addressing the challenges of sustaining public interest and commercial viability in cultural tourism [10][12]. - The government has played a crucial role in upgrading infrastructure and providing public services, while enterprises have focused on market-driven strategies to monetize the IP [11][12]. - This partnership has led to innovative solutions, such as the introduction of "hanging tickets" for sold-out events and policies that encourage tourism linked to sports events [10][11]. Group 3: Social and Cultural Impact - The "Yongzhou model" has significantly reshaped the city's identity, creating a new urban recognition system that connects historical cultural resources with modern symbols appealing to younger demographics [13][14]. - The cultural activation of local heritage through the "Yongchongfeng" IP has made traditional elements more accessible and engaging for both residents and visitors [15][25]. - The integration of cultural experiences into everyday life has enhanced the community's connection to its heritage, transforming cultural tourism into a vital part of the local economy [25][26]. Group 4: Economic and Market Value - The economic impact of the "Xiangchao" league has been substantial, with ticket sales and related tourism activities generating significant revenue for local businesses [18][19]. - The model has demonstrated a multiplier effect, where sports events drive consumption across various sectors, including hospitality and retail, significantly boosting local economic activity [18][19]. - The strategic integration of sports, culture, and tourism has positioned Yongzhou as a case study for other small cities aiming to revitalize their economies through similar initiatives [17][26].
政企协同的破局之力：“永州模式” 如何激活四线城市的文旅新动能
Sou Hu Cai Jing·2025-10-01 14:37