Group 1 - The number of single-person households in China has exceeded 125 million, leading to a shift in the dining market towards "one-person meals" that emphasize personalized service and a sense of ritual in the dining experience [1] - In Shenzhen, a chain ramen restaurant has seen high demand during dinner hours, with a highlighted "single-person set meal" that includes a main dish, a drink, and a bowl of soup at an affordable price [3] - A barbecue restaurant in Shenzhen features individual seating with privacy partitions, equipped with mobile phone holders and call buttons, catering to the growing trend of solo dining [5] Group 2 - The manager of a barbecue restaurant noted that their design aims to protect customer privacy and enhance the dining experience, with approximately 200 solo diners per week, especially during peak dinner hours [7] - A fast-food restaurant manager reported that around 50% of their orders last month were for single-person meals, with a 10% month-over-month increase in this segment [9] - The "one-person meal" market in China is projected to reach 800 billion yuan in 2024 and exceed 1 trillion yuan by 2025, with a compound annual growth rate of approximately 22% [9]
满满的仪式感!“一人食”风潮带来新消费体验,独自吃饭也讲究
Sou Hu Cai Jing·2025-10-01 14:57