Meta to use AI chats to personalize ads, content

Core Points - Meta will start using conversations with its AI chatbot to personalize ads and content on Facebook and Instagram, with notifications to users beginning on October 7, 2025, and the changes taking effect on December 16, 2025 [1][2] Group 1: Implementation Details - Interactions with Meta AI, whether through voice or text, will be used similarly to how the platform currently tracks likes, shares, and posts to determine user interests [2] - The changes will initially roll out in most regions, with Europe and the UK receiving updates later due to stricter data and privacy regulations [4] Group 2: User Control and Privacy - Users cannot opt out of data collection when using Meta AI, but they will have control over the level of personalization of ads and content on their feeds [4] - Conversations about sensitive topics, such as religious views, sexual orientation, political views, and health, will not be used for ad targeting [5] Group 3: User Engagement - More than 1 billion people use Meta AI across its family of apps, including Facebook, Instagram, and WhatsApp [3] - The goal of the announcement is to ensure transparency and provide users with ample notice regarding the upcoming changes [3]