NIKE(US:NKE) Cai Jing Wang·2025-10-01 16:10Core Insights - Nike Group reported Q1 FY2026 revenue of $11.7 billion, a 1% year-over-year increase, exceeding analyst expectations [1] - Direct-to-consumer revenue was $4.5 billion, while wholesale revenue was $6.8 billion, showing a 7% year-over-year growth [1] - Inventory assets stood at $8.1 billion, a 2% decrease compared to the same period last year, indicating effective inventory management [1] - Revenue from Greater China reached $1.512 billion, with inventory down 11% year-over-year [1] - Following the earnings report, Nike's stock price rose over 4% in after-hours trading [1] Revenue Breakdown - Total revenue for the quarter was $11.7 billion, with a 1% increase year-over-year [1] - Direct-to-consumer segment generated $4.5 billion, while the wholesale segment generated $6.8 billion, reflecting a 7% growth [1] - Greater China revenue was $1.512 billion, with a notable 11% decrease in inventory [1] Management Commentary - Nike's President and CEO, Elliott Hill, emphasized the progress made under the "Win Now" strategy, particularly in North America and key areas like running [1] - The company aims to continue driving recovery across all sports categories, regions, and channels despite the changing operational environment [1] - Hill expressed confidence in the "Win Now" strategy and the new "sport-led" structure as key drivers for long-term growth potential across all product categories [1]