Toyota(US:TM) Prnewswireยท2025-10-01 17:00Core Insights - Toyota Motor North America (TMNA) reported a significant increase in vehicle sales for September 2025, with total sales reaching 185,748 units, marking a 14.2% increase compared to September 2024 [1] - Electrified vehicle sales for September totaled 85,092 units, up 8.1% year-over-year, representing 45.8% of total sales volume [1][3] - For the third quarter of 2025, TMNA's total vehicle sales were 629,137 units, a 15.9% increase from the same period in 2024, with electrified vehicle sales reaching 282,794 units, up 10.5% [1][2] Sales Performance - TMNA's sales for September 2025 showed a daily selling rate (DSR) increase of 9.5% compared to the previous year [1] - The Toyota division's September sales were 158,959 vehicles, up 13.4% on a volume basis, while Lexus division sales reached 26,789 vehicles, up 19.4% [1][3] - For the third quarter, the Toyota division reported sales of 537,528 vehicles, up 16.4%, and Lexus division sales of 91,609 vehicles, up 13.1% [1][3] Electrified Vehicle Strategy - TMNA currently offers 30 electrified vehicle options across Toyota and Lexus brands, contributing to nearly 50% of total sales [2][3] - The sales of electrified vehicles for the third quarter represented 44.9% of total sales volume, indicating a steady growth trend [1][3] - The company maintains one of the lowest incentive levels among full-line manufacturers, which may contribute to its sales performance [3] Market Position and Future Outlook - Strong customer demand is noted across the entire lineup, with vehicles selling as quickly as they are produced [2] - The upcoming next-generation RAV4 is anticipated to further enhance sales, as the current model remains popular among customers [2] - The company is committed to advancing sustainable mobility through its electrified vehicle offerings and initiatives [4]