Sou Hu Cai Jing·2025-10-01 19:33Core Insights - The trend of "small town travel" is gaining popularity, with over half of respondents planning to visit small towns during the upcoming holiday, primarily seeking tranquility and a slower pace of life [1][3][16] Group 1: Travel Preferences - 54.2% of respondents plan to travel to small towns during the holiday, with the main motivation being to find "human tranquility" [1][3] - 63.9% of small town visitors prefer to avoid crowds, valuing the quieter experience that small towns offer [1][3] - Nearly 50% of respondents believe that small towns allow them to "slow down" and better control their travel pace [1][4] Group 2: Cultural and Culinary Experiences - 54.2% of respondents enjoy the "smoky atmosphere" of small towns, with many seeking authentic local experiences such as visiting traditional markets [2][6] - 64.7% prioritize local cuisine when choosing a small town to visit, indicating that food is a significant draw for travelers [10][12] - 46.5% appreciate hands-on cultural experiences, such as learning local crafts, which enhance their connection to the destination [8][13] Group 3: Destination Preferences - The top five small towns that respondents are most interested in visiting include Xinjiang Yining, Guangxi Yangshuo, Jiangxi Wuyuan, Inner Mongolia Arxan, and Zhejiang Lishui, each known for their unique characteristics [16][17] - 82.2% of respondents expressed intentions to travel to small towns within the next year, reflecting a strong interest in exploring less commercialized destinations [16][19] Group 4: Future Initiatives - JD Travel has launched a "Hidden Gem City" initiative to promote lesser-known small towns, aiming to provide quality travel services while maintaining the unique charm of these destinations [19][20] - 70.7% of respondents hope for the development of more under-explored small towns to avoid overcrowding and preserve their appeal [20]