A Private-Label Push Is Amazon's Latest Move as It Leans Further Into Groceries

Core Insights - Amazon has rebranded its private food labels under a new brand called Amazon Grocery, aiming to attract cost-conscious consumers as they seek savings on food [2][9] - The introduction of Amazon Grocery follows a 15% increase in sales of company-branded products, indicating a growing consumer preference for private-label items [2][5] - The new brand includes products from Amazon Fresh and Happy Belly, with most items priced under $5, enhancing accessibility for budget-conscious shoppers [2][4] Consumer Impact - Major retailers, including Walmart, recognize that consumers are financially strained and are looking for ways to save, with store-brand goods being a viable option for both consumers and companies [4][6] - Bank of America reported that private-label brands are, on average, $2 cheaper than their branded counterparts, further driving consumer interest in these products [5] - Other food companies, such as Albertsons and Casey's General Stores, are also expanding their private label offerings to cater to the rising demand for store brands [6][9]