Dear AppLovin Stock Fans, Mark Your Calendars for October 1

Core Insights - The advertising industry is experiencing significant changes due to advancements in artificial intelligence, with AppLovin set to launch a self-serving tool for non-gaming advertisers on October 1 [1][2] Company Overview - AppLovin, founded in 2012 and based in Palo Alto, CA, provides tools for app developers and advertisers, and has seen its stock increase by 1,067.8% since its listing in April 2021 [3] - The company's market capitalization stands at $226.6 billion, with a year-to-date stock increase of 120% in 2025 [3] Financial Performance - AppLovin has reported earnings beats for nine consecutive quarters, with Q2 2025 revenues reaching $1.26 billion, a 77% increase year-over-year [5][6] - Earnings per share (EPS) for Q2 2025 rose to $2.39, nearly tripling from $0.89 in the same quarter the previous year, and surpassing the consensus estimate of $1.96 [6] - Net cash from operating activities doubled to $1.6 billion in the first half of 2025, compared to $847.3 million in the prior year [7] - The company ended the June 2025 quarter with cash and cash equivalents of $1.2 billion, up from $697 million at the beginning of the year, and has no short-term debt [7] Analyst Ratings - Phillip Securities has assigned an "Accumulate" rating with a price target of $725, while Morgan Stanley has raised its price target to $750 from $480, maintaining an "Overweight" rating [2]