BIGO Ads Achieves Five Consecutive Years of IAB OM SDK Certification, Advancing Transparency in AI-Powered Advertising

Core Insights - BIGO Ads has successfully maintained compliance certification of the IAB Tech Lab Open Measurement SDK for five consecutive years, underscoring its leadership in transparency and standardization in the programmatic advertising industry [1][4]. Group 1: Compliance and Standards - The OM SDK, developed by IAB Tech Lab, serves as a unified standard for the global programmatic advertising industry, allowing third-party verification providers to collect key metrics such as ad viewability and impression measurement [2]. - The OM SDK adheres to Media Rating Council-approved methodologies, ensuring compliance with recognized industry standards for metrics like exposure rates and viewable pixel percentages [2]. Group 2: Advertising Environment and Efficiency - BIGO Ads is dedicated to creating a verifiable and reliable advertising environment, enabling advertisers to accurately identify genuine user traffic and achieve consistent cross-platform measurement [3]. - The OM SDK facilitates one-time integration with multi-party verification, enhancing technical efficiency by eliminating redundant SDK implementations [3]. Group 3: Financial Performance - In Q2 2025, BIGO Ads reported approximately 29% year-over-year revenue growth and 9% quarter-over-quarter growth, with a nearly 80% increase in traffic compared to the second half of 2024, indicating strong growth momentum [4]. Group 4: Global Presence and Industry Engagement - BIGO Ads is expanding its global presence and recently participated in DMEXCO 2025, Europe's largest digital marketing and programmatic advertising event, to share insights on programmatic advertising growth [5].