“小米超强钢”被标注为“项目名称”，小米汽车回应→

Core Viewpoint - Xiaomi's marketing strategy of "big words for promotion, small words for disclaimers" has sparked widespread attention and criticism in the industry [1] Group 1: Marketing Practices - Xiaomi clarified that the term "2200MPa Xiaomi Super Steel" was labeled as a "project name" to indicate it is a material development project funded by Xiaomi in collaboration with Northeast University and Yucaitang, and that the small print is a common industry practice for providing supplementary information [2] - The company emphasized that interpreting "super steel" as merely a name is a misinterpretation, asserting that "2200MPa Xiaomi Super Steel" is currently the highest strength hot-formed steel in mass production, with a 40% increase in tensile strength and a 24% increase in yield strength compared to 1500MPa hot-formed steel [3] - Xiaomi's application of this steel in the Xiaomi YU7 model shows significant improvements in crash beam performance, with a 52.4% increase in front door crash beam load capacity and a 37.6% increase in rear door crash beam load capacity [3] Group 2: Industry Context - The phenomenon of "big words for promotion, small words for disclaimers" is noted as a common practice in the industry, with other manufacturers also using similar tactics to comply with advertising regulations while potentially misleading consumers [3] - Luo Yonghao, a prominent figure in the industry, commented on this practice, stating that it is widespread and not unique to Xiaomi, and expressed hope for the elimination of misleading marketing tactics across the industry [4] Group 3: Company Performance - Xiaomi reported that its vehicle deliveries surpassed 40,000 units for the first time in September [6]