Core Insights - VALA has officially launched the first domestically produced factory-built six-seat new energy camper van, "vala home," in collaboration with Chongqing Ruichi Automotive Industry Co., Ltd. The vehicle combines the multifunctionality of an MPV, the living attributes of a camper, and the cost advantages of a new energy vehicle, catering to a broader customer base [1] Group 1 - The pre-sale price of "vala home" is set at RMB 169,900, with orders already open and deliveries expected to start by the end of 2025. As of September 30, 2025, the company has received 395 orders for the vehicle [1] - During the third quarter of 2025, the company delivered 117 units of the VALA vehicle to customers. The company is focusing on recruiting quality "vala co-creators" who are enthusiastic about the VALA lifestyle to promote and sell VALA vehicles [2] - As of September 30, 2025, the company has successfully recruited 395 quality co-creators, who are leveraging their personal experiences with VALA to promote the brand on social media and offline [2] Group 2 - The company has established 30 VALA experience centers nationwide, operated by co-creators in their own business locations. This model allows for low setup costs and flexible layouts, enhancing the brand's market coverage and influence [2] - The company launched a WeChat mini-program called "valalife," which has attracted approximately 97,000 registered users by September 30, 2025. The VALA brand has gained significant attention on social media, with a total of about 2.74 million followers and over 750 million views on related videos [3] - VALA aims to become a pioneer in the electric vehicle lifestyle in China, transforming cars from mere transportation tools into multifunctional mobile spaces. The VALA series vehicles can be used in various scenarios, including outdoor camping, business meetings, family entertainment, and more, offering a comfortable and personalized experience [3]
VALA(02051.HK)：全新车型vala home正式发布并开启预定