XIAOMI(HK:01810) Zheng Quan Shi Bao·2025-10-02 00:55Core Viewpoint - Xiaomi's marketing strategy of "big words for promotion, small words for disclaimers" has sparked widespread attention, particularly regarding the labeling of "2200MPa Xiaomi Ultra Steel" as a "project name" rather than a product feature [2][3]. Group 1: Xiaomi's Explanation and Product Features - Xiaomi clarified that the term "Xiaomi Ultra Steel" is a project initiated by the company in collaboration with Northeast University and Yucaitang, and the small print serves as a background explanation without affecting the material's properties [2]. - The "2200MPa Xiaomi Ultra Steel" is currently the highest strength hot-formed steel in mass production, with a 40% increase in tensile strength and a 24% increase in yield strength compared to 1500MPa hot-formed steel [3]. - The application of this ultra steel in the Xiaomi YU7 model has resulted in a 52.4% increase in front door crash beam load capacity and a 37.6% increase in rear door crash beam load capacity [3]. Group 2: Industry Context and Consumer Perception - The phenomenon of "big words for promotion, small words for disclaimers" is noted as a common practice in the industry, with other companies also using similar tactics to comply with advertising regulations while potentially misleading consumers [3]. - Influencer Luo Yonghao commented on this practice, indicating that it is not unique to Xiaomi and that many companies have engaged in similar behavior, which he hopes will be eliminated from the industry [3]. Group 3: Recent Performance Metrics - Xiaomi reported that its vehicle delivery volume surpassed 40,000 units for the first time in September [5].