Core Viewpoint - The new animated film "Pig Pig Hero: The Reversal of an Old Pig" represents a strategic shift for the long-standing IP "Pig Pig Hero," aiming to break the age barrier and target a broader audience, including adults, after years of stagnation in box office performance [2][3][5]. Group 1: Film Development and Strategy - The film's production cycle exceeded two years with costs surpassing previous films, reflecting a significant investment in quality and content [4]. - The team decided to transition from a "parent-child" focus to an "all-age" approach, incorporating contemporary themes and humor appealing to younger adults [3][4]. - The film's title symbolizes the team's current state, indicating a critical opportunity to revitalize the IP [5]. Group 2: Historical Context and Challenges - "Pig Pig Hero" was created in 2005 and peaked with significant television viewership, but failed to transition successfully into the film market, with previous films not exceeding 50 million yuan in box office [4][6]. - The competitive landscape shifted dramatically with other IPs like "Pleasant Goat" and "Boonie Bears" achieving substantial box office success, leaving "Pig Pig Hero" struggling to keep pace [8][9]. - The team faced skepticism from cinema managers regarding the film's new direction, as many still associate the character with children's content [4]. Group 3: Market Trends and Audience Engagement - The animation market has seen a decline in low-age content, with a noticeable shift towards all-age narratives, indicating a broader audience demand [16][17]. - The resurgence of nostalgia for the original "Pig Pig Hero" character among millennials has created a unique opportunity for the film to resonate with this demographic [17][19]. - The film's success could lead to the development of a new "Old Pig" series, catering to both nostalgic fans and new audiences [19][22]. Group 4: Future Prospects and Product Development - The film's release coincides with the 20th anniversary of the "Pig Pig Hero" IP, potentially enhancing its appeal to long-time fans [19]. - The company is also exploring merchandise opportunities, including collaborations for collectible products, which have already seen significant sales [21][22]. - The team remains optimistic about the film's potential to redefine the IP's trajectory in the competitive animation market [22].
猪猪侠的“破亿”执念：一个20年IP的票房突围
3 6 Ke·2025-10-02 01:02