河北定兴：甜蜜市集遇上“媒体+” 新业态打造新消费

Core Insights - The "Quality Dingxing · Sweet Life" market event in Dingxing County, Baoding, was launched on October 1, 2023, focusing on integrating consumption, e-commerce, and cultural tourism through both online and offline sales channels [1][3] Group 1: Event Overview - The event featured a theme of "Gathering Gold Platform, Enjoying Sweetness, and Happy Life," aiming to create a new consumption scene that is attractive, delicious, and entertaining [1] - The "Dingxing County Industry Promotion Alliance" was officially established during the launch, with 21 public welfare live broadcast ambassadors joining to promote local industries [3] Group 2: Market Features - The market was divided into four functional areas: exhibition and sales, cultural performances, entertainment, and food, showcasing products from 45 local enterprises including food, specialty agriculture, and non-heritage enterprises [3][5] - Live streaming sales were conducted on-site, and a special live shopping event for "Sweet Dingxing Life" was launched to expand sales channels [3][5] Group 3: Economic Impact - Dingxing County's food industry cluster, recognized as one of the 107 characteristic industrial clusters in the province, has over 100 food processing and supporting enterprises, with the "Sweet Economy" being the leading industry [5] - The food industry is projected to achieve a production value of 12.6 billion yuan in 2024 [5] - A recent live broadcast event in collaboration with Baoding News Media Center attracted 256,000 viewers and generated sales of 62,000 yuan, showcasing the successful integration of media and industry [5][7] Group 4: Future Initiatives - The county plans to conduct e-commerce live streaming training, interactive workshops, and live sales competitions to further promote the "Sweet Dingxing" brand and enhance the local economy [7]